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Posts Tagged ‘Future’

Programming Notes

October 28, 2010 1 comment

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Things are changing in my little neighborhood of blog-town. This is as much an explanation for what to expect out of me in the future as it is a reminder to Future Tom about the person I was. Bear with me, all 14 of you.

I’ve spent the last six or so months entrenched in a tiny bubble of the internet known as “ad-land.” I have learned a ton about advertising, social media, and marketing during this period because it’s my current passion. I like that in advertising you’re (theoretically) judged based on the quality of your ideas and your ability to make stuff. I like that good advertising can help shape pop culture. I want to be a part of that, so the last six months have been spent looking for a way to get my foot in the door of the advertising industry. It’s not an easy door to get into unless you have agency experience or a connection opens it for you.

Instead of zigging along on that path and waiting for the right ad job to pop up, I’m zagging. In a few days, I’m headed back to Madison, Wisconsin to be a Project Manager for a healthcare software company called Epic (cool name, right?).

It’s a huge change from what I’m used to. Since graduating, I’ve telecommuted to a PR firm in Houston. Working remotely is a strange experience, and it’s much different than working at an office (I wrote about it for The Next Great Generation. Check it out). I’ve never worked in a “real office” for a “real job” before, so it’ll be an interesting world to jump into.

Starting the new job creates a whirlwind of contradictory feelings. It’s exciting. It’s scary. It’s an overwhelming relief that I was finally able to get a great full-time job. It’s unexpected. It’s an amazing chance to learn new things, gain some new skills, and grow as a person. It’s also a little sad, because I’m going to have to give up a certain amount of writing, reading blogs, and tweeting.

But that doesn’t mean I have to (or am willing to) quit cold turkey. I’m still going to be that person who will be all-too eager to tell you which agency created that ad campaign and what I think of it. I’m still going to write whenever I get the chance, and a lot of it will still be about advertising and social media. Hell, maybe even some of my posts will be about non-advertising topics, like working with teams and all the new things I’m learning. I’m still going to read as many ad blogs as I can, and I’m still going to tweet about stupid things, interesting things, fun things, and funny things.

Basically, you’re still stuck with me. You just have to put up with less of me. Who knows, someday I’ll zag again and end up having a part in creating the ads I can’t stop rambling about. Only time will tell.

Wish me luck, folks. I might need it.

 

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Categories: Jobs Tags: , , , , , ,

Mobile Technology is Going to Rock Our World

August 19, 2010 2 comments

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Life is increasingly mobile. My entire life is connected to a tiny rectangle in my pocket. I’m always “on” and connected to Twitter, Facebook, email, and a slew of other useful apps. Smartphones are projected to account for over half of the US cell phone market in 2011. The number of tablets and iPads is steadily increasing too. For the first time ever, e-books are outselling hardcover versions. This trend has incredible implications for the future of, well, everything. This post is an awesome wake-up call to everyone who is stuck talking about social media when mobile is truly the future. Mobile technology is going to change how we think about the world and interact with it. In short, the future is mobile.

Advertising On-The-Go

We’ll soon be getting ads sent directly to our mobile devices based on our location. Recently, this article highlighted the partnership between two companies that allows brands to send you SMS (text) ads, as long as you opt in. This means that even if you don’t have a smartphone yet, you can still join in on the fun. You only get the ads when you are around certain “geo-fences” that the stores set up (hence the location aspect). This sounds horrendously intrusive, but fear not: these ads are opt-in. You have to choose to receive the ads. Mobile advertising is going to be a hit because it allows for targeted messages that are more relevant to the consumer than the giant blasts sent out over the TV or radio.

Foursquare and other location-based services also provide you with special promotions based upon where you visit. I’ve talked about that before, so go ahead and check that out. While I’m not too hot on Facebook Places right yet, I will admit that it is a very powerful tool for businesses. Imagine having Foursquare, Yelp, and Facebook Fan pages all integrated together. Businesses will be able to have reviews, pictures, coupons, check-in information, and its own information all on one page that is accessible on-the-go.

You control when and where you want to access content

Technology is increasingly able to fit content around your schedule instead of content dictating it. “Timeshifting now” is a phrase I heard Faris Yakob use, and it’s an interesting concept. Timeshifting already has changed how we watch TV, and over half of the US has timeshifted a TV show. Now extend this idea to your phone or other mobile device; you can choose to watch content (on Hulu, on Youtube, etc) on your phone whenever you want. I can’t explain it as well as him, and I might have misinterpreted the idea, but the concept led me to another conclusion:  You’re able to control when and where you want to access media because your mobile device is stuck in a constant present tense defined as your “now.” When something is being broadcast and where you are during this broadcast no longer matters (save for some events like the Superbowl, awards shows, that sort of stuff). Mobile devices allow you to timeshift content to your “now” instead of dictating when your “now” is. Watch the video on the link. You’ll be smarter because of it.

Content is going to become more and more interactive

Here’s where everything gets really interesting. Imagine what a school armed with iPads would be like. All content would be up-to-date, textbooks would be interactive, and kids wouldn’t have to lug around 30-lb backpacks. Kids would want to learn if they could click on a video and watch it, or if they could learn a subject through an interactive game right on their iPad.  They would also learn to interact with the digital world at an early age, something that will be enormously beneficial in the future. If colleges embraced digital textbooks, the books would be a LOT less expensive than purchasing hardcovers; anyone who went to college knows how expensive books are. (this iPad-as-textbook idea came from a brief Twitter conversation with Olivier Blanchard. He has a lot of great ideas).

Imagine what a hospital would be like with the interactive capabilities of new mobile technology. Doctors wouldn’t have to worry about losing papers and every patient’s information could be transferred instantly between doctors and hospitals. Mobile technology will bring forth a revolution in nearly every industry, from education to healthcare to media and everywhere in between.

Mobile will change how we talk to each other and how we pay for things

I’m not going to touch on this very much, because we all know about mobile social interaction. We text a lot. Teens 12-17 use texting as their main mode of communication; they text more than they send email, call on the phone, or have face-to-face conversations. We have been able to connect with our online social networks via mobile device for a few years now. This isn’t really new, but this mobile social interaction will certainly grow with the number of smartphones being used. Mobile technology is definitely changing the way we interact with our social networks.

Mobile technology is going to change the way we pay for things too. PayPal has an app out that allows you to “bump” phones to complete a transaction. Soon, we could be paying with our phones like we do with credit cards and cash. This idea, while still in its infancy, could turn smartphones into wallets. Obviously, there are many issues that need to be worked out, but I definitely see this concept becoming a reality in the future.

So here we are, in the brave new world of mobile. It’s a technology that will cause a permanent shift in the way we interact with the rest of the world. Mobile is a technological advance that is probably the most important thing since the internet, and I can’t wait to see what happens with it in the future.

What do you think? Is mobile really as important as I think? What other mobile technology is going to freak the world out? Leave your ideas in the comments.

(Image via)

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