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Damage Control

June 13, 2010 Leave a comment
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BP is in hot (oily) water. With pictures like these (only look if you want your weekend/month/year ruined) almost beating out those Sarah McLachlan ASPCA commercials for saddest-animals-ever all because of your company, there’s a lot of hatred being thrown at the Charles Montgomery Burns of oil companies (oil companies are also the Mr. Burnses of life). Rightly so. This BP disaster caused 11 deaths on an oil rig and is an environmental catastrophe. “PR nightmare” doesn’t even begin to explain the mess BP is in. “We will get it done. We will make this right” is the headline on the nine full-page ads it has been releasing in the New York Times. How do you make something like this right? Time for damage control, but how? Here are some ideas I have about getting back into the good graces of the public after something goes wrong.

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Categories: PR Tags: , , ,
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